SEO
Earns visibility in traditional organic results through technical health, on-page relevance and links.
Google rankings aren’t the whole discovery journey anymore. Buyers ask ChatGPT, Google AI Overviews, Perplexity and Copilot which company to choose. We help SaaS, ecommerce, healthcare and enterprise brands strengthen the signals that make them easier for AI systems to find, understand and cite, built on the SEO fundamentals that still carry the most weight.
Free AI visibility check. No commitment required.
People still search on Google, but more of them also ask AI systems directly for recommendations and comparisons, and take the answer at face value before opening a single browser tab.
When an AI system answers, it’s synthesizing a shortlist from sources it trusts. Ranking on page one of Google doesn’t guarantee a spot on that shortlist. If the signals aren’t in place, a company can be strong on traditional search and still be missing from the conversation that happens first.
Nothing breaks, nothing throws an error, your Google rankings can even look healthy. The brand simply doesn’t come up when it should.
Run a free scan to see how your brand currently shows up across AI-powered search, then use the findings as a practical starting point.
Free. No commitment required.
One scan gives you a working baseline before any strategy conversation.
GEO is the practice of improving how generative AI and AI-powered search experiences understand, trust and reference a brand when they generate an answer. It runs on the same underlying signals as SEO: clear content, technical accessibility, structured data and credible authority. What changes is the output format. Instead of a list of ranked links, the outcome is a synthesized answer, and GEO improves the likelihood your brand is part of it. GEO doesn’t replace SEO, it builds on the same foundation.
Earns visibility in traditional organic results through technical health, on-page relevance and links.
Strengthens how AI systems understand, trust and cite your brand when generating an answer.
Structures content so it can be lifted cleanly into a direct answer, on Google or inside an AI assistant.
There’s no way to guarantee a specific mention or citation. What consistently helps is the work below, and it’s the same work a GEO engagement is built around.
Each engagement is scoped around where your brand stands today. Here’s how the work is organized.
This is how we sequence a GEO engagement. It isn’t an industry standard, it’s the model we’ve built and tested through our own client work.
Find the real questions AI systems get asked in your category, and where you stand against competitors who already show up.
Make sure AI systems have an accurate, consistent picture of what your business does and who it serves.
Build the authority and credibility signals that support your brand being taken seriously as a source.
Restructure content so an AI system can extract and reference it accurately.
Strengthen the signals that increase the likelihood of being included in a generated shortlist.
Track visibility over time and feed what’s working back into the strategy.
B2B buyers already research before they talk to sales, and increasingly that research happens inside an AI assistant. When it synthesizes an answer to “which vendor should I choose,” it’s pre-qualifying a shortlist before your sales team gets a chance to make the case.
Buyers ask AI systems to compare tools and shortlist vendors before a demo is booked.
Product and category recommendations get filtered through an AI-generated shortlist first.
Patients ask AI systems to explain conditions, treatments and providers to consider.
Trust and credentials matter to AI systems as much as to a human researching a provider.
Agencies get compared against other agencies inside an AI conversation, not just a search results page.
Longer buying cycles mean more research happens through AI systems before a sales conversation starts.
| Dimension | SEO | GEO |
|---|---|---|
| Search environment | Google and other traditional search engines | ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot |
| User behavior | Scans a results page and clicks through to compare | Reads a synthesized answer and often stops there |
| Optimization focus | Rankings, crawlability, on-page relevance, links | Entity clarity, citation-readiness, structured data |
| Typical outcome | Higher rankings and organic traffic | Improved likelihood of being cited or recommended |
These terms get used loosely, and the work behind them overlaps heavily. Here’s how we scope them.
Answer-focused visibility: content structured to be lifted into a direct answer, on Google or elsewhere.
Generative AI visibility: how well an AI system understands, trusts and can cite your brand.
The broader umbrella covering AI-related optimization across search, assistants and discovery surfaces.
No hand-offs between separate vendors for rankings, content and AI visibility. One accountable, founder-led team runs all of it.
Strategy is guided directly by DigiMark’s founder, not relayed through account managers.
The same people who handle technical SEO and content also own your GEO work.
Use the AI Visibility Checker and SEO Audit Tool to get a baseline first.
Review current AI and traditional search visibility, technical health and content depth.
Identify exactly where entity, content and trust signals are weakest.
Map priorities against the queries and categories that matter most to your business.
Implement content, structured data and technical fixes in parallel.
Earn the mentions and citations that reinforce trust signals over time.
Track how AI visibility shifts month over month, not just once.
Feed what’s working, and what isn’t, back into the next cycle.
The figures below reflect DigiMark’s overall SEO track record. We won’t relabel general SEO wins as GEO results to make this page look more convincing.
GEO, or Generative Engine Optimization, is the practice of improving how AI systems like ChatGPT, Google AI Overviews and Perplexity understand, trust and cite a brand when generating an answer.
A GEO agency audits how a brand currently appears in AI search, then improves the technical, content and authority signals that influence whether AI systems understand and reference it accurately.
Perplexity leans on sources it can verify and quote directly. Strong, well-structured content and clear authority signals improve the likelihood of being cited, though no agency can guarantee a specific citation.
GEO work can improve the signals AI Overviews draw on, such as content clarity and structured data. It’s not a guarantee of appearing in a specific Overview, but it strengthens the foundation.
No. GEO builds on SEO fundamentals rather than replacing them. Most of the technical and content work that improves AI visibility also supports traditional rankings.
Timelines vary by starting point and category competitiveness. Foundational fixes can show early signal improvements within a few months, while authority-building compounds over a longer engagement.
Cost depends on scope, current site condition and how competitive your category is. Start with the free AI Visibility Checker, then talk to a strategist for a scoped quote.
Yes. Most GEO work happens on existing sites, restructuring content and adding structured data rather than requiring a rebuild.
Yes, for enterprise brands with larger content footprints and more complex entity structures, scoped around your existing SEO and content operations.
AEO focuses on content structured for a direct answer, on Google or inside an AI assistant. GEO is specifically about how generative AI systems understand, trust and cite a brand. The two overlap heavily in practice.
Run a free scan, see where the gaps are, and talk through what a GEO strategy would look like for your business.
Free AI visibility check. No commitment required.